How Cicis Pizza Balances Value and Quality to Remain a Market Leader

Cicis Pizza stands out as a leader in the restaurant industry, thanks to its steadfast commitment to value and quality. While many fast-casual brands are just now launching value-driven menu items, Cicis has always prioritized affordability, earning the title of TBPVA™ The Best Pizza Value Anywhere. As Cicis approaches its 40th anniversary, the buffet concept has remained a loved and reliable destination for friends and families across the country. 

Unbeatable Value and Customer Loyalty

To reinforce its commitment to value and set itself apart from national quick-service brands that are offering menu deals, Cicis recently reintroduced its $4.99 Adult Buffet on Mondays and Tuesdays. By implementing such competitive pricing, Cicis continues to attract more consumers who are looking for quality dining options that won’t break the bank.

Innovative Menu Offerings

Cicis remains at the forefront of menu innovation to excite customers. The recent return of the Nashville Hot Chicken Pizza and Wings Limited Time Offer (LTO) continues to drive foot traffic and retain loyal customers, as the pizza quickly became a fan-favorite menu item when it launched earlier this year. These LTOs not only cater to current food trends but also keep the dining experience fresh and engaging. More fun and creative brand partnerships are planned for later this year, further enhancing brand visibility and providing unique, memorable experiences for guests.

Modernizing the Dining Experience

Cicis has undertaken a continuous brand revamp, focused on modernizing the restaurant experience to meet evolving customer expectations. Significant investments are being made to refresh restaurant assets, including modernizing interior designs, upgrading kitchen equipment to improve efficiency and enhancing digital platforms to provide a more inviting and streamlined experience for guests.

Cicis is also building a user-friendly loyalty app, aiming to continuously improve customer engagement and operational efficiency, ensuring it stays ahead in the competitive pizza segment.

Strategic Expansion and Franchise Opportunities

Cicis’ recent franchise agreements, including a new signing in Thomasville, Georgia, demonstrate the increasing interest in the brand as a lucrative franchise opportunity.

Cicis offers extensive support to its franchisees, from comprehensive training programs and real estate expertise to construction assistance and marketing support. The brand also manages its own distribution, which keeps costs down and simplifies the supply chain, so franchisees have the tools they need to succeed. 

As Cicis seeks experienced operators to franchise in growing areas like Dallas/Fort Worth and Richmond, Virginia, potential franchisees are invited to explore the Endless Pizzabilities™ and discover what makes Cicis one of the best pizza franchise opportunities in the industry.

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Cicis
Cicis is an iconic, modernized restaurant that pushes the limits of the regular family dining experience. With unlimited opportunities for revenue, multiple restaurant designs and off premise-options, Cicis is constantly evolving with the industry. Learn More